Because there’s so much competition and music lovers are becoming pickier as time goes on, musicians are finding that they have to think outside the box in order to stimulate interest in their albums. Podcasts, video interviews and other media cross-over campaigns are being harnessed by the world’s biggest bands in order to ensure that fans remain engaged through tours and album sales are buoyant in the months following launch. Artists are becoming increasingly adept at harnessing the power of technology to promote their work - gone are the days when a music video and some radio airplay are enough to give you a hit record.
Live music is likely to feel the impact of modern tech in the next few years as well, as contactless mobile payments become the norm. Festival organisers will adopt such tech to suit the people who visit such events, where carrying cash is a pain but you always have your phone in your pocket. Furthermore, Bluetooth low-energy tech can allow festival operators to track audience movement via their mobile phones, improve the way their events are organised and hit them with post-gig promotional activity. Smartphones are also being used more and more for ticket purchases, making the whole process faster and more convenient for the consumer. The way music fans are engaging with music is clearly evolving and that means the entire industry has to adapt. With Windows 10 there’s a true mobility of experience across all platforms, and that means a smoother, more fluid experience no matter which platform you favour.
Just as high definition images have changed the way we watch films and TV, HD audio is slowly but surely making its presence felt in the world of music, and is another way in which technology is dramatically changing things up behind the scenes. “Improving the quality of the audio people stream or buy online wouldn’t hurt - it can only be a good thing,” says Pilon. “It won’t change my role as a producer, but it might eventually end up changing the format in which I’m recording and eventually the audio interface I’m using.” Technology is also subtly altering the way in which we broadcast the music we listen to. Apps are now available which allow users to connect several mobile devices together to create an incredible multi-speaker setup, with each device playing the same song perfectly in sync, creating a 360-degree wall of sound which envelops the listener. “I like the idea,” says Pilon. “It’s pretty smart, and good for small parties and sharing music.”